Beyond Pageviews
If your analytics setup only tracks pageviews and sessions, you're flying blind. Modern product analytics is about understanding user behavior at a granular level — what they click, where they drop off, and why they come back.
The Four Pillars
1. Event Tracking
Every meaningful user action should be an event. Sign-ups, button clicks, feature usage, purchases — these are the building blocks of product intelligence. Without structured events, you're guessing.
2. Funnel Analysis
Where do users drop off in your conversion flow? Funnel analysis reveals the exact steps where you're losing people. Fix the biggest leaks first, and watch your conversion rates climb.
3. Cohort Analysis
Are users from last month still active? Cohort analysis groups users by their sign-up date and tracks their behavior over time. It's the clearest signal of product-market fit.
4. Retention Metrics
Acquisition without retention is a leaky bucket. Track D1, D7, and D30 retention to understand if your product delivers lasting value — or just a good first impression.
Our Approach with Fyolog
We built Fyolog specifically for product teams who need actionable insights without the complexity. Clean dashboards, structured events, and real-time data processing — designed to help you make decisions, not just collect data.